I frequently notice that my clients who want their branding design sorted struggle identifying main factors that matter in choosing a strong and relevant branding direction.
I will share most common mistakes I notice both business owners and graphic designers make when creating brand identities.
So here are 5 things to avoid in your branding:
1. Fancier does not mean better! Some people think that if you have fancy fonts, graphics, elements or colour combinations it will make your brand stand out from the crowd and it will make it better. Wrong!!! In some cases this might be the worst decision ever for your brand. For instance, if you want a luxury and sophisticated brand, guess what, your fonts and graphics should communicate that too. Just because it looks minimal and simple it does not mean it's bad branding design. Just look at some of the most famous brands in the word - they are very minimal and simple in some cases. So before jumoing into this decision, make sure you have sprted your branding strategy and brand's DNA first! I created a free Brand DNA workbook that you can download here.
Branding deisgn for Femme Allure. Source www.viktorijarudenia.com
2. Using too many colours in your branding. This is definitely another common misconception I notice. Your colour choices and the amount of colour you will use will depend so much on the actual brand. If you want a minimal, modern and trendy brand you will not many colours in your branding. I wrote an entire blog post about colour in branding that you can read here.
In rare occasions you will use many colours for your branding design. Image source www.viktorijarudenia.com
3. Outdated and irrelevant fonts. Like everything else in the design world, font trends change very rapidly. Few years ago I noticed the rise of script and hand-written fonts. This trend has been heavily overused by personal brands which now makes it look tired in some cases. Even worse - people working in the same industry have identical fonts as tehir signatures or logos. That's a total no no for your branding as it makes you look not authentic. So when choosing your fonts make sure you do proper research on them. A great source of inspiration can be Pinterest and www.creativeamarket.com
Fonts will have a big impact on how you are perceived. Design by www.viktorijarudenia.com
4. Do not oppress your personality in your brand identiy. Whether you are creating a personal brand or not, it has to have a personality. Brands are like people - they have a character and a story to tell. If you or your business is very over the top - don't hesitate to have your branding communicating that. Don't try to blend in the crowd and be like everyone else. Likewise don't try to blindly follow trends. You are building a brand identity that should serve you at least for 5-10 years and in some cases for a lifetime!
Make sure your personality is shining through your branding. Design and image source www.viktorijarudenia.com
Do the same thing like your competitors in your industry. It might be tempting to use similar style of branding as your competitor or just draw some inspiration from them. You should be cautious in doing so as you might end up looking to similar and even as a copy cat. To avoid this, make sure you have your brand strategy and brand DNA sorted first! To help you with that, I created a free Brand DNA workbook thay ou can download here.
Using pre-designed logo templates might make you look the same as your competitors and you might be perceived inauthentic. Image source www.creativemarket.com
I hope these tips were helpful for you! Let me know your thoughts or any questions in the comments below.